POSITIVITY

SAIAN

SKINCARE BLOG

Showing posts with label skincare. Show all posts
Showing posts with label skincare. Show all posts

Wednesday, May 10, 2017

Saian Skincare - Your Lifestyle Brand

The inspiration for SAIAN Natural Clinical Skin Care​ comes from our customers. We are not just a skincare company, we are a lifestyle brand, dedicated to bringing you the best in skincare, anti-aging supplements, ergonomic equipment, supplies and education. 
We are your partner in creating your most successful beauty business! No minimum order, $2-$7 cost-per-treatment always free samples, and support from our friendly staff. Be your own boss, work at your pace, we support you!

Monday, February 22, 2016

Beauty

Beauty isn't about fitting or standing out, being a certain size, or always having the perfect hair day. Beauty is defined by our kindness to others, by our ability to give a helping hand, to take a moment and listen to someone's story, to reach out and support other human beings in need. Beauty shines through our skin when we laugh, it radiates in our eyes when we look at our loved ones, and it is what makes us unforgettable. Take a moment to look into the mirror today, and tell yourself "I am beautiful and I love and respect myself!"

Thursday, December 31, 2015

Goodbye 2015, Hello 2016!

This year has been one of the most challenging, as well as the most physically and mentally exhausting years of my life. 3 months have passed since my beautiful mom died in my arms, and I still relive that moment DAILY. It's hard to fall asleep, sometimes, so I dance until absolute exhaustion, and sleeping becomes an unavoidable necessity.

This year, my aesthetic and health articles were published in 6 magazines, and my product has been featured and mentioned in more than 20 magazine editorials. I have managed to put out 4 new skincare items: http://saian.net/product/clinical-strength-eye-serum/ , http://saian.net/product/vital-k-creme/ , http://saian.net/product/pure-hyaluronic-acid-spray/ , http://saian.net/product/collagen-ampoules/ , and 2 supplements: http://saian.net/product/snc-labs-hyaluronic-acid-complex-ha/ , http://saian.net/product/snc-labs-hsn-hair-skin-nails-complex/ , as well as formulate a brand new cellulite gel ready to debut in 2016: http://saian.net/product/bio-contour-slimming-cellulite-gel/ all pretty much from the hard hospital reception room chairs and benches... 2015 was the year SAIAN Natural Clinical Skin Care expanded into the EU, and we now have an amazing Academy in Sweden, where skin care professionals get the highest quality training and certification with our natural products.

I'm brave and fearless, but I have to admit it's hard for me to post all this. I usually don't like to share my business on Facebook - I only keep this page for my close friends, my salsa family and classmates. Growing up in Russia, we had been told by our mothers - don't gloat, because no one likes a show off - your friends will hate you for being successful, and resent you for your happiness. This is our collective Soviet philosophy... but it's not MY way of thinking or living. There is nothing that makes me happier than seeing my friends succeed, be healthy, get married, have children, travel, receive gifts and prosperity from the universe. This world is so infinitely abundant - we can ALL have what we desire, and all the good in the universe can be ours, and if we can somehow share it with each other, that is even better! Give love, give time, give touch, give care, give a shoulder to rest a friend's head on, and give 10 minutes to listen to someone's story.
As we go into 2016, I would like to remind you that the calendar is absolutely arbitrary, and tomorrow is just the same as yesterday. No one will hold you accountable for breaking resolutions or for flaking on promises, except your own conscience. No one is ever able to hold you accountable for anything you decide to do, because YOU are the only thinker in your mind, and you can change your thoughts to be POSITIVE. Be YOU, do your own thing, focus on your own health, and surround yourself with people who inspire you.

Tuesday, November 10, 2015

DERMASCOPE Magazine's 40th Anniversary Issue

DERMASCOPE Magazine interviewed Dasha Saian for their 40th Anniversary issue, asking to share some business advice, as an industry expert. Here is the full version of that interview: 

Do you have any advice for newbies? What advice do you wish you had been given when you began in the industry? 

What I wish I had known is that building a brand isn't only about the quality of the product, but about the knowledge of the educators, and the language of the marketers. Keeping it simple and explaining it well is the key to success!


Tell us about your history with DERMASCOPE. Any great stories or fun facts readers would find interesting?

My first article, co-written with my mother, came out in the May 2010 issue of DERMASCOPE, and my first solo article came out in the July 2010 issue of DERMASCOPE Magazine - exactly 5 years ago! Ever since then, I have been blessed to be a part of this wonderful publication! I am so overjoyed and proud to have been able to start contributing at such a young age, and can assure you that I will never run out of content, topics, fresh information, and inspiring stories in the coming years! My work is my passion and pride, and I am committed and dedicated to share all my knowledge and experience with DERMASCOPE readers!

What product innovation do you feel paved the way for today’s must-haves in our industry?

Natural products without chemicals and parabens are among the most popular and revered in the industry today, and rightfully so! Health and beauty go hand in hand!

What do you feel is the one thing that has made the biggest change in the industry?

More and more professionals are now taking the time to research ingredients, to make sure they are choosing the right products for their clients. Gone are the days of relying on ads and promises - estheticians want results, and invest their time in finding the best products out there!

What is the one advancement that is needed the most going forward?

Education is the most important element which must be present to be able to advance! Taking workshop classes, watching tutorials, webinars, listening to podcasts, reading trade magazines such as DERMASCOPE, that's what it's all about! If you feel you know everything, you close yourself off from learning more.

Saturday, September 26, 2015

New Trends in Health for 2016

Being an esthetician, and a certified nutrition and wellness consultant for almost a decade, I have an immense passion for health and beauty, and an insatiable hunger for knowledge. I have always been a dedicated proponent of the organic and holistic lifestyle, so when tragedy struck in my family, I had no choice but to rise up to the occasion and educate myself as best as I could. For the past three years, I have been doing research to support my mother through her fight with the most aggressive brain tumor – grade IV Glioblastoma. These few years have taught me to appreciate the fragility of human health, and to never compromise the well-being of my body in search of vanity. I have some valuable information to share with you, and I hope my advice is helpful to you on your path to optimum wellness. My mentor, Louise L. Hay believes that all systems work well for different people, so the key is finding a balance. There is no need to frantically purchase all the items I list in the article, but incorporating some of these supplements, foods, and exercises into your daily routine will greatly benefit you!
A number of years ago, my mother was giving keynote lectures on candidiasis, and the importance of alkalizing the body. Now, as 2016 approaches, more and more people are becoming aware of this diet plan, and are healing themselves of acne, candida, gut issues, headaches, weight issues, fatigue, and many other health problems. The goal to this nutritional approach is alkalizing the body by properly balanced pH food combinations. This way of eating stresses the repopulation of the gut with friendly bacteria, especially after antibiotics, by using fermented vegetables and kefir, and it allows you to fully enjoy food without feeling bloated, fatigued, or spaced out. The key is eliminating all sugar, alcohol, caffeine, dairy, and bread from the diet, and following the 80/20 principle. The 80/20 principle states that 80% of the food on your plate must be alkaline (green leafy vegetables, cruciferous vegetables, sea kelp) and 20% of the food or less can be acidic (meat, grains, etc). Another important element is only eating until the stomach is 80% full, leaving 20% empty for comfortable digestion. In other words, stop before you feel full.

A great new idea is to try new fermented foods containing probiotics. Foods such as sauerkraut, kimchi, kombucha, miso, microalgae, and kefir contain friendly bacteria that will populate your gut, and create a healthy intestinal flora. 

For a daily supplement, I recommend Jarrow’s formula probiotics – shelf stable capsules with 5 billion viable cells per capsule. The formula contains all the beneficial bacteria your gut needs:
Lactobacillus rhamnosus R0011Pediococcus acidilactici R1001, Bifidobacterium longum BB536, Bifidobacterium breve R0070, Lactobacillus helveticus (L. acidophilus) R0052, Lactobacillus casei R0215, Lactobacillus plantarum R1012, Lactococcus lactis ssp. lactis R1058
I also recommend taking certain key vitamins daily. Unlike most other mammals, we do not have the ability to make vitamin C, which means it needs to be added to your diet. In addition to being a powerful anti-oxidant, vitamin C plays a key role in collagen, serotonin, and carnitine production, vasodilation, and lowering blood pressure. 1,000 mg once daily is sufficient.

Also, consider taking 5,000 IU of vitamin D-3 daily. Getting enough sunshine throughout the day, and monitoring your blood D-3 levels is always a great idea. Research shows that vitamin D-3 plays a very important role in preventing disease and maintaining optimal health. We have about 30,000 genes in our bodies, and vitamin D-3 affects nearly 3,000 of them. Your skin creates same D-3 in response to sunlight as the D-3 you get from an oral supplement, and it’s much safer than tanning! 

More than 90% of the Nation is deficient in vitamin K. This vitamin is abundant in Japanese fermented natto, but can be purchased as a supplement over the counter. 100 mcg per day of vitamin K-2 is enough to help make your bones stronger, increase vascular health, and support the immune system!
Make sure you’re taking Omega 3 oils daily – I recommend 2 soft gels a day, each with 180 EPA / 120 DHA. While doing my cancer research for mom, I came across Johanna Budwig - based on her work on fatty acids she developed a diet that she believed was useful in the treatment of cancer. She was a German biochemist, pharmacist and held doctorate degrees in physics and chemistry. Budwig was nominated for the Nobel Prize 6 times, and her genius recipe is still reviving patients, and helping them live longer. You can look up the “Budwig Diet” for additional info and recipe.

Mushrooms also play a big part in reducing inflammation that causes stress, fatigue, brain fog, weight gain, acne, and many other issues. My favorite blend is Aloha Medicinals Immune Assist Critical Care Formula – certified organic full spectrum mycoproducts. Each 6 capsule dose provides 1500 mg of a complex profile of beta-glucans, nucleosides and other bio-active compounds extracted from six different well known medicinal mushroom species.

I also take bio-curcumin (derived from turmeric) for brain health, and prevention of brain tumors. I believe in turmeric with all my heart, and think it is a truly amazing substance! 

Organic and natural food is extremely important, and plays a tremendous part in our body's functions, pH balance, weight, hormone levels, digestion, and mood. Eating right, and taking the right supplements is a step in the right direction, but a systematic lifestyle of healthy nutrition and exercise is the key to longevity and vitality! There is no one exercise plan that is perfect for everyone, but I believe in 3 key elements of physical activity which strengthen, lengthen, tone, and condition the body, and when practiced often, give the best overall results! 

1. Aerobic exercise, such as brisk walks, jogging, dancing, trampoline, bicycle, swimming, and anything else that gets you breathing and oxygenating the body, as well as your blood circulating and moving stagnation. Obesity is a 21st century epidemic in America, and with lack of aerobic exercise, the body can amass a fat padding not only on the outside, but even around the internal organs! All forms of aerobic exercise help to massage the colon, and move waste matter out of the body, therefore detoxifying and cleansing. While we are healthy and strong, we need to adapt to an exercise routine that will build up our endurance, so in the unpredicted case of general anesthesia (GA), the risks of anything going wrong will be minimal. Aerobic exercise is wonderful conditioning for the body - once you get used to this sort of fast paced physical activity, you will never walk up a flight of stairs huffing and puffing ever again! Personally, I never take the elevator - stairs are a great way to get some exercise in during your workday or while running daily errands!

2. Weight training! I hear many opinions on this topic, especially women who are afraid of weight training, thinking that they will look bulky and masculine. Don't fear this form of exercise, because it's a guaranteed method for strengthening muscles, toning flabby areas, and conditioning the body. You don't have to use heavy weights, that is not the most important factor. It's more important to keep correct form, and do these exercises slowly. Never do jerky movements, never strain yourself, and remember to keep your knees softly bent when working with a barbell or free weights. When your muscles are firm, they will hold your internal organs in place, keep your back straight, and burn more calories than fat, even while at rest. 
3. Stretching is incredibly important! I know it may seem useless for most of us to be able to bend over and touch our toes, but believe me, it is essential! Our spine is like a doric column supporting the roof of the Parthenon, except our column (spine) has our spinal cord running through it. Have you been to the chiropractor for an adjustment? He will roll you from side to side, stretch you out, and alleviate any pinching of the nerves that may have occurred in your spine. With regular stretching, you help yourself by allowing the spinal fluid flow freely, reducing the pinched nerves, and lengthening the muscles. Stretching also reduces the buildup of lactic acid in the body, and helps move stagnation. When we get older, with no stretching or weight training, the back can start to collapse forward, forming a hunch which can cause the lungs to collapse and take in a reduced amount of oxygen, and the ribcage to press down on the stomach, therefore releasing acid, and causing GERD. A great form of stretching is hatha yoga - it is both enjoyable and beneficial to the body!

Hopefully this advice has been helpful to you, and will get you motivated to incorporate these suggestions into your daily routine! I am wishing you health and longevity!

Tuesday, August 4, 2015

Choosing Products For Your Skin Type

Each client’s skin has unique needs, so selecting the right products is very important. There are many types of cleansers available on the market, and there is no one perfect product for all. Typically, older clients have dry skin and prefer milky cleansers because they don’t strip the skin of natural oils, and moisturize as they clean. Younger clients may prefer a foamy cleanser, which makes the face feel “squeaky clean” and tight. Different cleansers are made with ingredients added specifically to treat certain skin types. For example, aloe and chamomile are added to soothe sensitive skin, salicylic and AHA to treat oily, and acne-prone skin. 
Applying serum is essential if you want to target wrinkles, and deliver active ingredients deep into the skin. Serums have small water-based molecules that penetrate the skin, and go to work reducing fine lines, and crow's feet. For everyone over 30, select a serum with peptides if you are worried about wrinkles, a serum with alpha arbutin if you are trying to get rid of hyper pigmentation, and a serum with collagen boosting Trilogen, if you want to plump and firm inelastic skin.

Applying moisturizer is essential after serum application. This step ensures that the serum doesn't evaporate, and provides a double layer of anti-aging peptides. Choose a light moisturizer to allow the skin to breathe, such as a hyaluronic peptide crème, or an antioxidant leave-on mask at night.

Tuesday, July 21, 2015

Adding Pumpkin to Your Skin Care Routine

We may often take the humble pumpkin for granted, but did you know that autumn's generous gift is a real miracle for our skin? It is an excellent source of antioxidants, vitamins and essential elements the skin needs. Pumpkin is not just for carving and eating - it makes for a wonderful facial or body mask! All parts of the pumpkin, including seeds, can be used in creating amazing skin care products. Pumpkin Masks and Peels are always a popular choice for many estheticians, because of their amazing exfoliating properties and creamy pleasant texture. It’s no wonder that November’s holiday treatments always include this deliciously fragrant gourd. Enzymes and Alpha-Hydroxy Acids in pumpkin exfoliate dead skin cells while promoting skin repair and cell-turnover. A pumpkin mask or peel cleanses, conditions and moisturizes while helping to firm the skin.
From a nutritional standpoint, just an ounce of pumpkin seeds contain 4.2 mg of iron, which helps fight lead-poisoning, and only a half a cup of canned pumpkin is rich in potassium, vitamins С, В1, В2, В5, Е, and has 953mg of Vitamin A! That vitamin A comes in the form of immune-boosting beta carotene. The name beta-carotene is derived from the Latin name for carrot, and it gives yellow and orange fruits and vegetables such as pumpkin their rich hues. Like all other carotenoids, beta-carotene in pumpkin is an antioxidant which protects the body from damaging molecules called free radicals.

Dermatologists use beta-carotene for its ability to increase cell turn-over and regeneration in the outer layers of the skin, making it effective for diseases and skin conditions related to epithelium damage. Research suggests that taking high doses of beta-carotene internally may decrease sun-sensitivity. People with erythropoietic protoporphyria, a rare genetic condition that causes painful sun sensitivity as well as liver problems, are often treated with beta-carotene to reduce sun sensitivity. A combination of antioxidants may help protect the skin against the sun's ultra-violet radiation. Long-term supplementation with beta-carotene may reduce UV-induced skin redness, and appears to slightly reduce the risk of sunburn in individuals who are sensitive to sun exposure.

As you see, pumpkin is an excellent choice for all skin types! It nourishes the skin, provides a non-abrasive exfoliation, and makes skin baby-smooth! So why not add a pumpkin mask to your treatment menu today? Your clients will love you for it!

Thursday, July 16, 2015

Music for Your Spa - Music for Your Soul

Every time I am in Hong Kong, my home away from home, I put a day aside to visit the Giant Tian Tan Buddha on Landau island. This is one of my favorite places in the world - a peaceful, tranquil mountain where monks chant in the Po Lin monastery, and the fragrant sandalwood insence is burned while prayers and chants are sung. The Giant Buddha sits atop a mountain, waiting for visitors to get to him by cable car. Tian Tan Buddha (天壇大佛) is 112 feet tall, and sits atop a lotus throne surrounded by 6 devas. It's incredible, the statue is so huge, it can even be seen from Macau on a clear day!

The best memory of Landau and Tian Tan Buddha, for me, is the music I bought while I was on the island. I have never heard of Imee Ooi before, but the chants were so pleasant and relaxing, that I bought 3 albums, and have been listening to them for the last 3 years! Being in the spa industry for so many years (almost 17!) I know the positive difference beautiful and relaxing music can make for your spa/salon/treatment room. Guests will remember your massages and facials, and will absolutely float on a cloud of bliss when they hear Imee Ooi. Her music is available on iTunes HERE: 


Here are a couple of samples on YouTube:



Sunday, July 5, 2015

New YouTube video is up on my channel - video tutorial for the SAIAN Enzyme Mask!


In this short demo, I would love to show you the wonderful Enzyme Mask from SAIAN Natural Clinical Skincare. 

http://saian.net/product/enzyme-mask/

This unique and highly effective botanical enzymatic mask is specially formulated to liquefy and remove dead cells and impurities that accumulate on the surface of the skin. The mask’s gentle, natural blend lightens the skin, activates cellular function, increases circulation, fades discoloration and leaves the skin feeling and looking fresh, smooth and healthy. Using this clay mask helps to pull out oils, exfoliate, and reduce the appearance of sun damage, wrinkles, cellulite and even stretch marks. Reduces pore size. Perfect for blemished skin, blackheads and even cystic acne. Excellent for soothing skin conditions such as rosacea, eczema, rashes, psoriasis, and acne. Paraben-free, artificial color-free, propylene glycol-free, unscented. No special activator required – mix the powder with warm water and apply for 10-15 mins. Comes with a natural fan-brush applicator.

Please subscribe to my channel and visit our website: http://saian.net
More info on the blog: http://clinicalaesthetics.blogspot.com

Tuesday, April 21, 2015

Microbeads and The Environment

Have you heard about microbeads? If not, I'd like to educate you on these little plastic culprits, and make sure you stay away from face and body scrubs which list them as an active ingredient. 


1. What are plastic microbeads and why are they commonly found in skincare products?

Microbeads are tiny round plastic beads that are found in some exfoliating products, and they are causing quite a stir in the environmental world. The plastic waste caused by these microbeads, which are not filtered out during sewage treatment, is damaging water ecosystems and killing marine life. 


2. What are some negative effects of these plastic microbeads?

A 2013 research at the University of Wisconsin-Superior showed that there were 1,500 to 1.7 million plastic particles per square mile in the Great Lakes! Not only are the beads damaging to fish, they are also bad for your face - microbeads can cause eye irritation, and promote rosacea and couperose. It’s no wonder that Illinois was the first state to ban the use of microbeads in June of 2014, and I sincerely hope all other states will quickly follow.


3. What are some alternatives to these plastic microbeads and how are they better for the client and the environment?

Instead of using plastic beads, consider other natural options like scrubs with ground up seeds and stone pits from apricots/peaches, crushed walnut husks, oats, coffee grinds, salt, and sugar. I especially recommend sugar for clients dealing with eczema since it’s non irritating on broken skin, and sea salt for psoriasis sufferers, but not more than once a week. All other scrubs can be used 3 times a week, but not more - our skin needs adequate time to amass dry dead cells, and you definitely don’t want to over-exfoliate!


4. How can skincare companies make clients aware of the issue and the benefits of using products that contain safer plastic bead alternatives?

Companies can provide the full list of ingredients on their packaging, and encourage the use of natural, biodegradable ingredients with explanations in their ads. Educating the consumer is the best strategy for forming a long-term honest relationship!

Thursday, March 12, 2015

Sanitation and Infection Control in the Spa/Salon Workplace

Sanitation and infection-control are some of the first things we all learn in beauty school, and for a good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client. Clients rely on our knowledge and professionalism, and trust us with their health, so we must abide the law, and give them the best treatment without taking any shortcuts. In this article of mine which was recently published in DERMASCOPE Magazine, I share my knowledge and experience regarding sanitation and disinfection in the spa/salon workplace! Click on this link to download the full PDF off www.saian.net










Saturday, February 21, 2015

Home Face-Lifting Machines You Will Love!

My lovely beauty gadgets for everyday face-lifting: 1)SAIAN Gem Pro microcurrent/galvanic/EMS comes with 3 attachments, 2) SAIAN Beauty Tone galvanic/microcurrent comes with serum and creme 3) SAIAN Skin Pro 2 galvanic/microcurrent 4) SAIAN Beauty Lift galvanic/microcurrent comes with serum and creme 5) LightStim Anti-aging light. Love all these machines! They work well with all SAIAN serums and Cremes!

Saturday, February 7, 2015

Let's be Friends on IG!

Daily inspiration, motivation, vegetarian recipes, wellness and health advice, as well as class and community support info! Instagram.com/dasha_saian

Friday, February 6, 2015

Botanicals!

I love natural ingredients, that's why today, I'd like to mention 3 botanical ingredients that I think are extremely important in skincare! What do you think of these 3?
Three of the most potent forms of Vitamin C available on the market today are Ascorbyl Glucoside, Sodium Ascorbyl Phosphate, and Magnesium Ascorbyl Phosphate. This powerful antioxidant combination in a serum fights free radicals, stimulates collagen production, nourishes the skin, reduces the appearance of fine lines and wrinkles, and brightens skin tone while keeping stable.
Enzymes are a wonderful way to safely exfoliate the skin - this has been my favorite method for years! An enzymatic exfoliation is a good natural way to clean out the pores, get rid of excess oils, slough off the dry and dead skin for a healthy cell turnover. Fruit enzymes, such as Bromelain (from pineapple) and Papain (from papaya) eat away at the oils and dry skin, to expose a refreshed, clear complexion. A good natural enzyme mask brightens the skin, activates cellular function, increases circulation, fades discoloration and leaves the skin feeling and looking fresh, smooth and healthy. 

Marine Collagen is a form of collagen that derived from an assortment of sea algae species Laminaria and Padina. This Marine Collagen Polypeptide is designed to stimulate type III Collagen deep down within the skin. Collagen is a large molecule that alone cannot penetrate into the skin - so scientists found that polypeptide technology can actually stimulate the synthesis Marine Collagen in the skin. This new technology allows the skin to open up and allow the collagen through, because the regular molecule is too large to get in. Combination of marine collagen with polypeptide technology, will help our skin by stimulating collagen production, and elastin collagen thickening, encouraging skin renewal and minimizing muscle contractions, reducing the appearance of deep wrinkles and fine lines, helping provide long-term improvements in deeper wrinkles, helping prevent collagen and elastin breakdown to firm the skin.

Saturday, January 31, 2015

Why I Dislike the Word "Follower", and You Should, Too

As a business person, and a lifetime student of mentors and influencers, I often think about simple marketing flaws that companies make, and completely miss their mark because they underestimate the size of their audience. All messages that come out of your account, be it twitter, Facebook, blog, YouTube, Instagram, or Pinterest speak to MILLIONS of people, even if the majority of your audience seems to have a very small following. Many companies and public figures refer to their audience, customers, and fans as simply "followers". I dislike the word "followers", and make sure it doesn't creep up into my lexicon. 
Let's look at twitter. My biggest mentor and influencer, Gary Vaynerchuk, for example, has 126K tweets • 1796 photos/videos • 1.12M followers, and follows 7,624 people. I am one of his 1.12M followers, and (amazingly so) he is following me back. In fact, Gary Vaynerchuk and I follow each other on Twitter  since I met him at his #jjjrh book signing. My personal twitter has 1.3K subscribers, and my business twitter has 10.5K, but I don't like to call these people "followers", I prefer to call them "like-minded people". Every time you say a word, or write something, you are connecting to "like-minded people", who gravitate towards you because something you believe in resonates with them. I don't see a reason anyone would subscribe to my blog, Pinterest, or Twitter, other than receiving information they believe will resonate with them, and that is why these connections matter. 

Businesses and public figures who connect with their audience on a human level are always more successful and more influential than those who send out generic messages to "followers" and never reply to fan comments and questions. We are all people, when you connect with like-minded people, they will feel compelled to re-tweet, re-post, or otherwise share your content with their group of like-minded people ("followers"). Someone finds out about your philosophy or product from a friend, or someone they are subscribed to on twitter, they like it and re-post to their network, and all of a sudden you are exposed to a whole community of people who think what you have to say is valuable to them and their audience. This is how things work on social media - it's just like the old concept of "word of mouth", but this time, you are reaching millions of ears and making valuable connections no ads can rival with.

Tuesday, January 27, 2015

How To Become The Biggest Small Company

Trade shows are always wonderful, because my team members and I get to connect with other skin care professionals and vendors. Even though I have been participating in trade shows for the past 8 years, they never annoy me, or wear me out. Sometimes I hear vendors say they don't do trade shows anymore, because they feel they have outgrown shows, and don't want to spend the time and money. I don't agree with this philosophy, because as a professional brand, we owe it to the industry to show up, and give support to the estheticians. Isn't it great to receive free training, samples, discounts, demos, get answers to your questions, compare products, or just get to know the company philosophy and team? I think personal interaction is the best advertising, and maybe this is the reason my brand, SAIAN Natural Clinical Skincare,  is often referred to as "the biggest small company"! I want to give you some advice that will help you better understand what it means to be "the biggest small company", and how this will work for your advantage!
Oh, and this is me being interviewed by the amazing team of SpaBooker about my company's social media success! Which brings me to my first major piece of advice: 

Pay It Forward
This is a simple, yet majorly underestimated, and underutilized way of doing things, and you know what they say: "how you do anything, is how you do everything". It cost me absolutely zero dollars to mention SpaBooker in my blog, and give you a link to their site http://www.booker.com where you can sign up for scheduling services for your spa, salon, vet's office, or any other appointment-based business, and they paid me absolutely zero dollars to do this. Why did I just give them exposure? Well... you may also wonder why they interviewed me about social media, if I paid them nothing, and  they got nothing out of it but content. Content gets out there, people click on photos and videos, and do further research on things that they deem interesting and useful. It just so happens that some of their fans and customers may see me and become interested in what I have to say, and many of my readers will click on this link and see what awesome services SpaBooker can offer for their business. Magical, isn't it? Quite!

Respect Your Competition 
When we were little, we have always heard our parents and teachers say: "respect your classmates, play fair, etc.", but what happened to some of us once we grew up and established our own companies? Sadly, many people still don't believe in "playing fair", and outwardly put down other brands' philosophy, ingredients, practices, or anything else that they can think of, only to look better on that dirty background. Don't go down that drain, I beg you! Respect is something we owe to each other, as competitors in the same field. You surely feel how hard it is to wake up every day and go to work, try to make your current customers happy, gain new ones, spend money on ads, put out social media content, send a million e-mails, have issues with engineers or chemists, deal with UPS, pay the bills, make sure employees are saying the right things over the phone, and a plethora of other things we, as business owners, do. Respect your competitors as human beings, and that is all. Human beings who are also trying their best to succeed in a world of competition.
Offer Amazing Customer Support
We have friendly personnel in the office M-F 9am-5pm, ready to take your phone call, greet you with a delicious cup of cappuccino, or send you an e-mail signed with a happy face, and when the day is over,  another nice person is ready to answer your questions live on our site http://www.saian.net. Why is this important? Why do we keep answering your questions, even after you have placed the order, and completed the transaction? Why do we walk you through the steps of a collagen facial for an hour, even if you haven't completed the transaction? Human reasoning - when you know you're not alone, you feel empowered to use the product! You have help, you have support, and you know you're not a number. Our staff gets to know the customers, and remembers their preferences, and their favorite items. It's amazing to see our regular customers at the trade shows, and get to take photos with them! Several women have told me they always try my quinoa recipes, and love them! What a wonderful way to be a someone's favorite brand - teach them the way you eat, and they will always remember you, even at meal time! 

Don't Sell Out
I know it sounds quite ugly, but the message is plain and clear - if you wish to stay cozy and small, there is no need to become a giant conglomerate. Everyone wants financial freedom, the ability to place bigger orders with vendors, more global distribution, an easy and beautiful life, going to the bank and depositing money. That's great, but what is your passion? Mine is every single one of my products. They proudly bear my mother's last name, and that is what makes them my biggest passion... I don't want my passion on the shelves of Walmart, or a copy of my passion in Luohu mall in Shenzhen, somewhere between the fake MAC mascaras, and plastic spray-painted J'Adore bottles. I will stay small, stay true, and stay authentically professional forever. This is my promise to my mother. 

I hope you will find your passion, too, and I will support you 100%!

Friday, December 26, 2014

Beauty = Health + Happiness Shining Through Your Eyes

Stop projecting negative situations, and anticipating outcomes that don't work in your favor. Live in the present moment, and enjoy the NOW while you're here. You only get this one chance to do so, because time flies so fast! I love you, please take care of your health, and everything else will be okay!

Thursday, December 18, 2014

Exfoliation - From Ancient Times to Modern Day Esthetics

As skin care professionals, we know the importance of skin exfoliation for healthy cell turnover, a refreshed, clear complexion, and better product absorption, but do you know enough methods of exfoliation? No one way of exfoliation is perfect for all skin types, so I would like to mention many possible alternatives in this article, in hopes to inspire you to select from all the possible options!

To make things as simple as possible - there are 2 types of exfoliators - physical and chemical. Everything that is used to mechanically slough off the dead skin is referred to as “physical exfoliation”. This includes methods such as a scrub, microdermabrasion, and a rotating sonic brush to scrape off the dead skin cells with friction. This is a very easy way to refresh the skin, and it appeals to both men and women. 

The easiest and most affordable exfoliating products to use at home are scrubs, and since the skincare market is highly abundant, you are guaranteed to find a natural product to your liking! I am a firm believer in natural ingredients, and I strongly advise you against the use of scrubs with microbeads. Microbeads are tiny round plastic beads that are found in some exfoliating products, and they are causing quite a stir in the environmental world. The plastic waste caused by these microbeads, which are not filtered out during sewage treatment, is damaging water ecosystems and killing marine life. A 2013 research at the University of Wisconsin-Superior showed that there were 1,500 to 1.7 million plastic particles per square mile in the Great Lakes! Not only are the beads damaging to fish, they are also bad for your face - microbeads can cause eye irritation, and promote rosacea and couperose. It’s no wonder that Illinois was the first state to ban the use of microbeads in June of 2014, and I sincerely hope all other states will quickly follow.

Instead of using plastic beads, consider other natural options like scrubs with ground up seeds and stone pits from apricots/peaches, crushed walnut husks, oats, coffee grinds, salt, and sugar. I especially recommend sugar for clients dealing with eczema since it’s non irritating on broken skin, and sea salt for psoriasis sufferers, but not more than once a week. All other scrubs can be used 3 times a week, but not more - our skin needs adequate time to amass dry dead cells, and you definitely don’t want to over-exfoliate!

These are just some examples of biodegradable ingredients that will not damage the environment, and will polish and refresh your face. Scrubs are affordable, since the ingredients are typically not too complex, and can range from larger ground formulas (for the body) to finely ground (for the face). I like the simplicity a scrub offers, especially for teens, and male clientele, but not everyone will benefit from them! See my list below for reference on what type of client should not be using a scrub.

Clients with these conditions should avoid scrubs: 
  1. Acne/ Cystic Acne 
  2. Couperose 
  3. Rosacea 
  4. Elderly Clientele 

The main reason I discourage acne clients from using a scrub, is because the rough particles in the scrub will not only damage and irritate the skin, causing redness, but in the case of acne, they will spread bacteria on the face, worsening the situation. For this same reason, I don’t recommend getting microdermabrasion treatment, or using a rotating sonic brush for clients who have acne, couperose or rosacea. These types of treatments are too rough, and should be avoided. Older clients tend to have thinner skin, which bruises and breaks easily, and using a harsh scrub, or any other mechanical mode of exfoliation, will cause damage, and pain. I recommend a gentle enzymatic exfoliation, or, if you must, a light oatmeal scrub.

Did you know that scrubbing, peeling and chemical exfoliation all have their roots in ancient Egypt? Egyptians used specks of alabaster combined with milk and honey. The earliest chemical exfoliant was lactic acid, an active ingredient of sour milk that was used by the nobles as part of a skin rejuvenation regimen. In the Middle Ages, old wine with tartaric acid as its active ingredient was used for achieving the same results. Both of these exfoliants are known to contain α-Hydroxy acids (AHAs), which are the active ingredients responsible for the skin exfoliation. AHAs are naturally occurring organic carboxylic acids with a hydroxyl group in the a carbon position. Lactic, glycolic, citric, and tartaric acids are naturally found in sugar cane, fruits, wine, and milk.

German dermatologist Paul Gerson Unna first described the properties of salicylic acid, resorcinol, phenol, and trichloroacetic acid (TCA) in 1882, and the development of other peeling agents for varying depths of penetration followed. In the 1960s, the Baker-Gordon phenol peel peaked in popularity, but by the 1990s, it was falling out of favor with practitioners because of complications and serious systemic renal, cardiac and hepatic toxicity to melanocytes causing hypopigmentation (loss of skin color). After this issue was discovered, only fair-skinned patients were allowed to use phenol peels, and had to go through the process slowly, and cautiously.

Enzymes are a wonderful way to safely exfoliate the skin - this has been my favorite method for years! An enzymatic exfoliation is a good natural way to clean out the pores, get rid of excess oils, slough off the dry and dead skin for a healthy cell turnover. Fruit enzymes, such as Bromelain (from pineapple) and Papain (from papaya) eat away at the oils and dry skin, to expose a refreshed, clear complexion. Enzyme masks are generally more gentle and more safe than acids, and don’t thin the skin like Retin-A. A good natural enzyme mask brightens the skin, activates cellular function, increases circulation, fades discoloration and leaves the skin feeling and looking fresh, smooth and healthy. 

Dry enzyme masks that are activated moments before application are more potent, and have a longer shelf-life than pre-activated gel-like masks. This type of facial exfoliant usually comes in the form of a mask based on marine clay, bentonite, or oats. This is my favorite type of enzyme mask, because it’s more gentle than an enzyme peel, which generally contain 10% to 30% AHA, and is not suited for everyone. An example of such a product would be a pumpkin peel. It is quite strong, so please refer to my guidelines before administering it. Just like a chemical peel, please administer an enzyme peel with caution, making sure your client is a good candidate for the product.

Clients with these conditions should avoid peels: 
  1. Acne/ Cystic Acne 
  2. Couperose 
  3. Rosacea 
  4. Elderly Clientele 
  5. Tan or Sunburned / Using Tanning Bed 
  6. Hypopigmentation Sufferers 
  7. Type V and VI on the Fitzpatrick Scale 

My rule of thumb, is that the client should always come out of the treatment room looking much better than when she entered, so I refuse to administer any harsh peels that cause redness, irritation, or scabbing. Take your peace of mind into consideration, and just assume everyone has sensitive skin when starting a treatment - it’s an approach I have been using for years, and it hasn’t failed me yet! 

I sincerely hope this information was helpful in navigating you through the different types of exfoliants available on the market today! Of course, the best way to learn about your new product is by examining the label, so I encourage you to make this a habit. You will easily be able to select the best products for your clients, and they will forever appreciate your knowledge and care!

Tuesday, December 16, 2014

Peptide Combinations in Skin Care


http://saian.net/product/saphir-active-renewal-serum/
—Which formulations/combinations is your company currently exploring and why (how they work, skincare benefits, etc)?
We love peptides, and the best combination that we have found to work well against wrinkles has been Acetyl Hexapeptide-8 (Argireline®) with Matrixyl ™3000. Acetyl Hexapeptide-8 (Argireline®) improves wrinkle depth, wrinkle volume and roughness. Matrixyl ™3000 minimizes crow’s feet and laugh lines, and prevents from further damage and wrinkle formation.

—Are delivery systems (into the skin) an issue? How is that addressed in your formulas?
Usually, peptides are best absorbable when used in a water-based serum, with the addition of low-molecular weight Hyaluronic Acid. This is the formulation behind SAIAN Active Renewal Serum.

—This topic can easily get confusing for even the most well-versed esthetician: what advice can you give for ways to sort through all their peptide product options, and to interpret labels?
As we all know, ingredients are listed on the label starting with the most prevalent to the least prevalent. It’s important to choose a product which is water-based, and has peptides in the beginning of the ingredient list – this way you can be assured of the amount of peptides in the formula. You may also consult the manufacturer, and ask what percentage of a given peptide is used. Usually, 10% of each peptide is sufficient to give great results, if there is a blend of 3 or 4 peptides in a formula. Our serums have 6 peptides!

—Which peptide/peptide or peptide/other ingredient combos do you think should be avoided and why?
Avoid peptide combinations that are mixed with hydroquinone, parabens, and other toxins that can irritate the skin.

—What do you envision for the future of peptides in skin care?
The future of peptides most likely lies in skin-repairing copper-peptide complex, and in all natural paraben-free combinations.