Flip the pages of "Rework" and you will be pleasantly surprised by the black and white drawings that grace every other page. It is a bit unusual for a business book... When you start reading, you will realize this is an unusual type of book, giving unusual advice. Did I mention it is great advice, because I truly believe so!
"Rework" takes business outside of the box by making it available to everyone. One of my favorite concepts is getting rid of the word "entrepreneur", because it is dated. The writers suggest throwing away traditional ideas of what a business person looks and dresses like, and just making and selling a product or service YOU would want to buy. The book mocks workaholism, and gives many reasons as to why anyone can be successful by working normal hours.
The writers emphasize the importance of doing what works for your business, as opposed to doing what everyone else does to get ahead, ie: hiring more people, spending more on ads, acquiring more territory. You can't please everyone, so make sure you know what you're selling and who your customer is, and you will do great.
The most wonderful advice anyone doing any kind of business will benefit from, is to become educators. Let's "out-teach" the competition! Anyone can sell you a scarf, but the companies that take the time to make a video and show you 20 ways to tie it really stick out of the crowd. This is a brand that creates fans! This is the way I have done business for the last 8 years. Educating not only shows my professionalism and knowledge, but encourages customers to try to copy my technique and treatments to do better and make more money! A wonderful example of this in the book is comparing brand educators with chefs who openly publish their recipes and secrets.
I love this book, it was a quick and pleasant read, and surely, very informative. I would definitely rate it as one of the year's best in business.
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