Each client’s skin has unique needs, so selecting the right products is very important. There are many types of cleansers available on the market, and there is no one perfect product for all. Typically, older clients have dry skin and prefer milky cleansers because they don’t strip the skin of natural oils, and moisturize as they clean. Younger clients may prefer a foamy cleanser, which makes the face feel “squeaky clean” and tight. Different cleansers are made with ingredients added specifically to treat certain skin types. For example, aloe and chamomile are added to soothe sensitive skin, salicylic and AHA to treat oily, and acne-prone skin.
Applying serum is essential if you want to target wrinkles, and deliver active ingredients deep into the skin. Serums have small water-based molecules that penetrate the skin, and go to work reducing fine lines, and crow's feet. For everyone over 30, select a serum with peptides if you are worried about wrinkles, a serum with alpha arbutin if you are trying to get rid of hyper pigmentation, and a serum with collagen boosting Trilogen, if you want to plump and firm inelastic skin.
Applying moisturizer is essential after serum application. This step ensures that the serum doesn't evaporate, and provides a double layer of anti-aging peptides. Choose a light moisturizer to allow the skin to breathe, such as a hyaluronic peptide crème, or an antioxidant leave-on mask at night.
