DERMASCOPE Magazine interviewed Dasha Saian for their 40th Anniversary issue, asking to share some business advice, as an industry expert. Here is the full version of that interview:
Do you have any advice for newbies? What advice do you wish you had been given when you began in the industry?
What I wish I had known is that building a brand isn't only about the quality of the product, but about the knowledge of the educators, and the language of the marketers. Keeping it simple and explaining it well is the key to success!
Tell us about your history with DERMASCOPE. Any great stories or fun facts readers would find interesting?
My first article, co-written with my mother, came out in the May 2010 issue of DERMASCOPE, and my first solo article came out in the July 2010 issue of DERMASCOPE Magazine - exactly 5 years ago! Ever since then, I have been blessed to be a part of this wonderful publication! I am so overjoyed and proud to have been able to start contributing at such a young age, and can assure you that I will never run out of content, topics, fresh information, and inspiring stories in the coming years! My work is my passion and pride, and I am committed and dedicated to share all my knowledge and experience with DERMASCOPE readers!
What product innovation do you feel paved the way for today’s must-haves in our industry?
Natural products without chemicals and parabens are among the most popular and revered in the industry today, and rightfully so! Health and beauty go hand in hand!
What do you feel is the one thing that has made the biggest change in the industry?
More and more professionals are now taking the time to research ingredients, to make sure they are choosing the right products for their clients. Gone are the days of relying on ads and promises - estheticians want results, and invest their time in finding the best products out there!
What is the one advancement that is needed the most going forward?
Education is the most important element which must be present to be able to advance! Taking workshop classes, watching tutorials, webinars, listening to podcasts, reading trade magazines such as DERMASCOPE, that's what it's all about! If you feel you know everything, you close yourself off from learning more.